Tulum: hotel occupancy collapse is due to lack of promotion

The Tulum Hotel Association has indicated that the drop in occupancy this summer for Tulum and in general for the Mexican Caribbean, is due to the lack of promotion and the drop in the number of arriving Flights, due to the problems with Boeing and Airbus planes.

David Ortiz Mena, president of the Tulum Hotel Association, indicated that Flights were reduced by 7%. “In August of this year, we had 151 fewer arrivals compared to 2023. The Flights are full, the interest of tourists is not the problem, but rather the fact that the fleets are reduced, which also raises the cost of Flights,” he commented, as reported by Noticaribe.

He also emphasized that “what is more important than blaming factors such as digital platforms is to see how to improve the image of destinations, find solutions to current challenges, and, especially, see how to recover institutional promotion by the federation,” said Ortiz Mena.

In August, Tulum only reached an average occupancy of 59% and 66% in the Mexican Caribbean, said the Hotel leader. However, hope would be placed on winter and the success of the Tulum airport. “There is good news at the Tulum Airport, where new routes are repeatedly announced, which shows confidence in the destination; in particular, Canadian airlines will increase frequencies,” said Ortiz Mena.

As reported by REPORTUR.mxthe Great Costa Maya, made up of Chetumal, Bacalar and Mahahual, have barely managed to fill half of their hotels this summer season with more than two thousand unoccupied rooms, a disappointment, since they projected reaching 80% occupancy (Great disappointment south of QRoo due to low Hotel occupancy).

The director of the Quintana Roo Tourism Promotion Council (CPTQ), Andrés Martínez Reynoso, pointed out about a month ago, as reported by REPORTUR.mxthat the evolution of Quintana Roo will be to go from being the best sun and beach destination in the world, to being the best sun, beach and entertainment destination in the world (Criticisms of the CPTQ: Cozumel or Holbox, far from entertainment).

However, this focus on concentrating the promotion of the destination on entertainment is concentrated in the largest destinations in the state, such as Cancun and Riviera Maya, which have nearby leisure offerings, unlike others such as Holbox or Cozumel, whose appeal is based on sun and beach, so there are doubts about this strategy that favors the large destinations in the state, to the detriment of those with lesser fame of its brand.