Playa Hotels aim to boost their demand among the aforementioned public
Related topics: Alltra, Anders Sparkhall, DERTOUR, France, Playa Hotels & Resorts, Dominican Republic, Russia, Schauinsland, Wyndham, Wyndham Alltra Samaná All Inclusive Resort
July 9, 2024
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The brand Alltra of Wyndham debuted in Dominican Republic with the opening of the Wyndham Alltra Samaná All Inclusive Resortan establishment with 620 luxury rooms in an emerging destination, for which the manager Playa Hotels & Resorts They aim to boost demand for the Resort among the German public.
For this reason, for 6 days and with the attendance of about 40 guests, the company brought representatives of the tour operators Dertour and Schauinslandby Bay of Palma and the Hotel was presented to him.
“With VIPs from key markets in attendance, we took the opportunity to showcase new properties from across our portfolio to our partners and made sure to review and strengthen our program to optimally focus our summer and winter offering,” he explained. Anders Sparkhallcommercial director of Playa Hotels.
It is recalled that Germany has traditionally been an important European market for the Dominican Republic. In 2019, they were positioned as the third issuer from the old continent, only behind France and Russia markets that have been lost in recent years for various reasons. However, in 2023, German tourists were relegated to fourth place in Europe.
