Taylor Swift concludes its history tour ‘The Eras tour‘ this Sunday in Canada at the top of an industry oversaturated with supply. The most listened to artist in the world for the second year has established herself as a global phenomenon that is very difficult to overcome.
2023 It had been his year:
- broke records with ‘The Eras Tour‘ in stadiums and filled movie theaters with the film version of the show
- the magazine time He named her the person of the year, comparing her to Michael Jackson, Madonna and Joni Mitchel
- and had time to find love with Kansas City football player Travis Kelce
Like a kind of ‘déjà vu’, Swift took over 2024 and before returning to the stage to continue his marathon tour of 149 concerts spread over two years it had already surpassed other records.
Other records Swift
She became the first artist to win the award four times. Grammy to album of the year or the first singer of the modern era to publish seven albums who sold at least a million copies each in a single week thanks to their latest project, ‘The Tortured Poets Department’.
All while starring in ‘the soap opera‘ loving parallel to the superbowl LVIII that had its high point when the Kansas City team was crowned champions against the San Francisco 49ers.
Swift has also monopolized the political spotlight at this time: the Democratic Party He remained expectant about the possibility that he would support his candidate for the presidential elections on November 5, Kamala Harris, something he ended up doing in September, two months before the elections that Republican Donald Trump won.
He tour started in Arizona (USA) on March 17, 2023 and passed through 50 cities in countries such as Mexico, Brazil, France, Spain, Japan and Singapore.
Two years and five continents
In two years, Swift toured the five continents, promoted the economy of the cities where she was creating the term ‘Swiftconomics’, inspired a course at Harvard University dedicated to her career and helped a new generation of women in the pop (Sabrina Carpenter or Gracie Abrams), who opened their concerts in various parts of the world.
According to data tracker Luminate, Swift represents almost 2% of the American music market and, according to The Wall Street Journalhis tour It sold about 10 million tickets, generating revenue that could be around $2 billion.
All before 35 yearsbecause on December 13 the singer will extinguish precisely that number of candles after finishing the tour most lucrative in musical history, far surpassing ‘Farewell Yellow Brick Road’ tour‘ by Elton John, which in five years had been the first to raise more than 800 million.
Swift also inaugurated for the pop popular a wave of concerts long duration (about three and a half hours each), which was already common among rock artists such as Bruce SpringsteenGuns N’ Roses or The Cure.
Furthermore, he managed to mobilize and unite millions of fans who went to the stadiums to sing anthems of heartbreak and self-acceptance dressed thematically from a musical era of the singer, who celebrates nine stages of her career in this tour.
His followers concocted at full speed”friendship bracelets” to exchange them with each other and spread a message of unity, creating community dynamics among their “fandom.”
TO Swift They are waiting for you today, Sunday vancouver thousands of fans grateful for choosing that place for the end of your tour with messages in huge letters.
Throughout that Canadian city these pray “Swiftcouver“, “Anti Hero” and “Down Bad“, these last two in honor of his songs, while the rest of his fans will patiently await the star’s next steps.
