According to a publication of the specialized magazine music Billboardthe past tour of Romeo Saints“Formula Vol. 3” (2023), and the tour of Adventure“Closing Cycles” are among the top 10 tours Latinas most lucrative of all time.
The report, published by Eric Frankenberg, cites data from Billboard Boxscorewhich demonstrate the popularity of different genres and the positioning of its protagonists.
The text mentions that, during 40 years of history of Billboard Boxscorethe artists of music Latin have left their mark on the stage with tours sold out in America. The investigation highlights the popular Mexican singer Luis Miguelwho for decades established himself as the first Latin artist to raise more than 100 million dollars in a single toura feat that he repeated by reaching a new peak with the tour “Mexico Forever” in 2018-2019.
During the break from the stage that he took Luis Miguelthe music scene evolved and gave way to an unstoppable movement of music urbanwhose protagonists managed to position themselves with a staging that found the complicity of a young generation.
Romeo Saints and Adventure
Last year, “Formula Vol. 3: The Tour,” starring the American singer and songwriter of Dominican descent Romeo Saintsmanaged to raise 106.2 million dollars with an attendance of 920,000 people in a total of 64 concerts reported.
For its part, “Adventure: Closing Cycles Tour”, the tour The event, which brought together the founders of the popular bachata band and is scheduled to close on December 6 in New York, has raised $132.6 million with an attendance of 895,000 people registered in the 65 concerts carried out to date.
Figures that marked an era
Among the exponents of urban music that marked their territory, there are, Daddy YankeeBad Bunny, RBD and Karol G.
The numbers
“Nine tours Latinas more have surpassed the $100 million threshold since 2022, and four of those will continue through 2024. Due to inflation and an explosive ticket sales market, it makes sense that the tours recent ones are topping the list based on income. But beyond those economic factors, the music Latin has experienced explosive growth in the 2020s. Reggaeton, pop and Latin artists music Regional Mexican artists have made history on charts such as Billboard 200 and Billboard Hot 100, not to mention the Billboard Global 200 and Billboard Global Excl. US They have also joined classic rock bands, pop stars and rappers among the acts of tours most successful,” the news article says.
He Boxscore revealed that five acts different have sold more than 1.5 million tickets, while none tour Latin before the pandemic it had reached 1 million.
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Luis Miguel – Mexico Forever Tour (2018-19)
Total gross: $82.9 million
Attendance: 1.1 million
Total shows reported: 178Romeo Santos – Formula Vol. 3: The Tour (2023)
Total gross: $106.2 million
Attendance: 920,000
Total shows reported: 64Bad Bunny – The Last Tour of the World (2022)
Total gross: $116.8 million
Attendance: 575,000
Total shows reported: 35Adventure – Closing Cycles Tour (2024)
Total gross: $132.6 million
Attendance: 895,000
Total shows reported: 65Daddy Yankee – The Last Lap World Tour (2022)
Total gross: $197.8 million
Attendance: 1.9 million
Total shows reported: 83Bad Bunny – Most Wanted Tour (2024)
Total gross: $211.4 million
Attendance: 753,000
Total shows reported: 49RBD – Soy Rebelde Tour (2023)
Total gross: $227.1 million
Attendance: 1.6 million
Total shows reported: 53Karol G – Tomorrow Will Be Beautiful Tour (2023-24)
Total gross: $313.3 million
Attendance: 2.3 million
Total shows reported: 65Bad Bunny – World’s Hottest Tour (2022)
Total gross: $314.1 million
Attendance: 1.9 million
Total shows reported: 43Luis Miguel – Luis Miguel Tour (2023-24 in development)
Total gross: $318.2 million
Attendance: 2.2 million
Total shows reported: 146 (*and counting)
