February 3, 2025
plan to recover the luxury tourist lost years ago
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There are many who long for the “old Cancun” that attracted tourists with very high purchasing power, the one that without realizing it was gradually moving away from the Mexican Caribbean.

There are those who consider that the desperate measure to attract springbreak tourists after Hurricane Gilberto, in the late 80s, marked the “beginning of the end” of Cancun’s golden age and opened the door for the arrival of spring tourism. masses, brought by the low prices and the all inclusive.

For many years Cancun became the favorite destination of a Saudi prince who traveled with his more than 50 wives and an army of collaborators, his visit never went unnoticed, they closed entire hotels for his companions and the Hotel where he was staying, considered the most exclusive of the moment, it became a true fortress.

Paris Hilton, Demie Moore, Michael Douglas and Catherine Zeta Jones, Al Pacino, Richard Gere, Sienna Miller and Leonardo DiCaprio are some of the celebrities who have been seen on the most famous beaches of Quintana Roo, without forgetting Drew Barrymore, Cameron Diaz and Reese Witherspoon who have done yoga retreats in Tulum.

In 2013, top model Miranda Kerr, one of the famous Victoria’s Secret angels, became not only the image of the new Louis Vuitton store in Cancun, but also represented what was expected of a recognized destination in the world of luxury and glamor.

A decade later, the announcement of the arrival of brands such as Dior, Gucci, Balenciaga, Hublot, Louboutin, Chanel, Burberry and Valentino to Plaza la Isla, coincides with statements by Bernardo Cueto Riestra, Secretary of Tourism of Quintana Roo, about the strategies undertaken to once again attract luxury tourism.

The focus is on the Middle East and the chosen gateway is the new Tulum International Airport. For Bernardo Cueto, the Michelin Guide to Quintana Roo marks a significant milestone for local gastronomy and promises to attract new travelers interested in haute cuisine.

As reported REPORTUR.com, Cancun has been ranked as the fifth most popular global summer destination, according to a report from the Mastercard Economics Institute. This analysis, which is based on Flight reservations from June to August, places Cancun among the preferred destinations for international travelers. (Cancun, the only one in the Caribbean among the top 5 favorites for summer)



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