Meliá Hotels International and the tennis player Rafael Nadal They have four openings planned for the brand ZEL Hotels in Spain and the Caribbean. One of the chosen destinations is Punta Cana and the future establishment will be the result of a conversion. In the last few hours, the first images of the hotel rooms in the Dominican Republic have been released.
He ZEL Punta Cana It will be the first in America and the Caribbean and, in addition to the Mediterranean brand’s own proposals, it will also have a Rafa Nadal Academy.
The opening will occur after the rebranding of an existing hotel that operated under another Meliá brand and in which more than 18 million dollars have been invested, as reported at FITUR 2024.
Within the framework of DATE 2024, weeks ago, Gabriel EscarrerCEO of Meliá Hotels International, anticipated that the intention is to open this year
“We hope to open this year 2024, a date that we will soon be able to announce. Believe me, transferring the philosophy of the ZEL brand to this wonderful Caribbean destination, recreating the energy and lifestyle of a Mediterranean house, is for us and for the team of our partner, Rafa Nadal, a challenge and an enormous excitement. ”, Escarrer highlighted.
Francisco CampsManaging Director Meliá Hotels International in the Dominican Republic, published the first images of the rooms at ZEL Punta Cana, highlighting that the future hotel “promises to offer unique experiences that reflect the essence of the Caribbean and Mediterranean passion.”
“The room is carefully decorated with furniture and accessories that reflect the Mediterranean aesthetic, such as wicker lamps, cushions with marine prints and nautical details. The view from the room offers a charming landscape towards the pool, inviting guests to enjoy moments of tranquility and rest in a serene and natural environment,” Francisco Camps detailed on his Instagram account.
The plans for ZEL Hotels
ZEL Hotels is the luxury lifestyle hotel brand launched at the end of 2022 after an alliance between Meliá Hotels International and Rafa Nadal.
The expansion plan prepared foresees the signing of more than 20 Hotels in 5 years, focusing on destinations with a clear orientation towards premium leisure tourism and the bleisure concept in the main regions in which the company Meliá Hotels International is present: in Europe , America, Middle East and Asia.
The chain’s first hotel opened last year in Mallorca (ZEL Palmanova) and in the month of June the inauguration of the ZEL Costa Brava in Tossa de Mar. In turn, the brand will land on Madrid’s Gran Vía, the result of the reconversion of a hotel that is part of the portfolio acquired by the ADIA fund and in 2025 the ZEL Sayulita is scheduled to open in Mexico .
The ZEL brand focuses on the vacation segment, but during FITUR 2024, Gabriel Escarrer pointed out that “a minority percentage, perhaps 20%, will be in cities that were important in Rafa Nadal’s career.”
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