Iberostar seeks to buy Bluebay and triple 07 Hotels with W2M

Iberostar’s W2M plans are to purchase the Bluebay brand and triple the number of its Hotel company 07 Hotels, so if the negotiation is completed, all establishments would be operated under the Bluebay brand, said Gabriel Subías, CEO of W2M, according to picks it up Development.

“If negotiations are successful and the transaction is closed, Bluebay will be the brand under which all the hotels will operate,” Subías said.

In 2023, O7 Hotels signed an agreement with Bluebay for the management of nine of its hotels, out of the more than 12,000 beds it has between the Dominican Republic, Mexico, Mallorca, Gran Canaria and Lanzarote.

Currently, O7 Hotels operates 18 properties, but its goal is to invest close to USD 45 million in them. “There is a great need for independent hoteliers to find a serious approach and effective management for their assets and we are providing the means to be their alternative,” added Subías, in an interview with Expansión.

As reported by REPORTUR.usIn March, W2M (World2Meet) launched Kannak in Latin America with the commercialization of its circuit operation services, initially being present in Argentina, Mexico, Brazil, Chile, Uruguay, Paraguay, Colombia and Peru, while other countries will be included. region of. (W2M launches its Kannak circuit operator in Latin America).