Expedia creates retail media business for partners

Expedia Group creates a retail Travel media business targeting its advertising partners. The platform is within Expedia Group Media Solutions and allows a presence on its more than 200 websites, Travel applications, partner sites such as Netflix and Disney+ and the company’s 60,000 B2B partners and social networks.

This network of solutions provides consulting and campaign production services. Rob Torres, senior vice president of Expedia Group Media Solutions, told Phocuswire that it is a one-stop shop, with robust first-party data and a network of industry-wide partnerships that provide the unique ability to translate travelers’ purchasing behavior with insights. useful for your advertising partners.

The goal of this media network is to target travelers from multiple touchpoints during the booking process and with relevant Travel content to drive conversions. During the Explore event in Las Vegas, the company announced the success of the first campaigns, such as Visit California and Destination Canada.

As reported REPORTUR.usAriane Gorin, CEO of Expedia, recently guaranteed that the company’s newly launched Romie Artificial Intelligence (AI) Travel planner goes beyond visualization and planning to booking, towards the customer experience during the trip. trip so he believes that it will not fail like others on the market. (Expedia: New boss details why her AI planner won’t fail.)

Gorin believes that Travel planning startups sometimes fail but that much of the value Romie can bring to the traveler is that end-to-end experience, from planning to booking and during the trip, he told Phocuswire at the time.