RR | New York | June 26, 2024
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RELATED TOPICS: Airbnb, Ariane Gorin, eter Kern, Expedia, Greg Schulze, Mindtrip, New York, One Key, Vrbo
In recent years, Expedia’s strategy has been focused on innovation and optimizing internal processes by simplifying its operations, consolidating technology and creating its loyalty program, but now that Peter Kern has handed over the leadership of the company to Ariane Gorin, who is The new CEO will focus on the growth of the company.
Greg Schulze, commercial director of Expedia, pointed out that they have returned to growth and the OTA has opportunities to grow and be a leader in the sector, especially in experiences and activities since they know everything about the traveler and the connection they have through the application. It allows them to be leaders in activities and they are not yet, said Schulze during the Center Stage at Phocuswright Europe.
Likewise, Schulze indicated that the integration can be a factor in the company’s vacation rental business growth strategy with Vrbo, which has more than two million properties around the world.
Schulze also referred to the loyalty program that unifies Expedia Group, One Key, on Vrbo, with between 25 and 30%. One Key now has 100 million members in the United States and will launch in the United Kingdom.
On the other hand, he analyzed growth strategies in the company’s B2B business, which sold 100 million accommodation nights in 2023 and commented on plans to grow Travel packages on Expedia and its new Romie application and other uses of the Generative AI.
As reported REPORTUR.us, companies like Expedia, Airbnb and Mindtrip are focusing on simplifying the group Travel planning process, with new tools to meet the challenge of getting group members to agree. (Expedia, Airbnb and Mindtrip focus on group Travel.)
Michelle Denogean, marketing director of Mindtrip, pointed out at the time that whether it is a trip with an additional person, the challenge is to agree, since there are different opinions, needs and preferences.