with “Do it with C” directed at its employees
RR | Cancun | July 4, 2024
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RELATED TOPICS: “Do it with C” campaign, Cancun, Cuba, Jorge Alberto Garcia, Miguel Diaz-Canel, Pedro Monreal, Yamily Aldama Valdes
The state-owned Hotel group Cubanacán is seeking to motivate its employees to improve the quality of service with the “Hazlo con C” (Do it with a C) campaign. This campaign aims to “reverse the media campaigns against Cuban tourism,” said the Vice Minister of Tourism, Yamily Aldama Valdés.
For his part, Jorge Alberto García, president of Cubanacán, explained that the letter C evokes the words collective, comfort, culture, skills, creativity and perseverance. This campaign is aimed at “workers and executives” and aims to “motivate and improve performance and management in search of greater customer satisfaction.”
And he added that “we are motivating the 17,000 Cubanacán workers throughout the country to join the campaign and be an element to maintain the high quality standards that are necessary, and with that further improve the marketing of our hotels,” according to Diario de Cuba.
Aldama Valdés praised the initiative, saying that “it will have great results, because if there is a group that knows how to carry out a motivational campaign, it is Cubanacán.” In addition, the official invited “to carry out more and more actions and activities with the highest possible quality to achieve a growing number of visitors to the destination, and to reverse all the media campaigns against Cuban tourism, which affects us.”
As reported by REPORTUR.mx, Recently, the Cuban government of Miguel Díaz-Canel declared itself in a “war economy” due to the crisis that the island is going through and that has surpassed the so-called Special Period of the nineties, for which it has sought a new package of measures that aim to promote the “stability of the macroeconomy”, with budget cuts, single prices and pausing investments that are not “essential”, among others. The measure can have a great impact on tourism, which is in a serious crisis due to the lack of visitors. (Blow to tourism: Cuba declares itself in a war economy).
One of the investments that are considered “essential” has been tourism, as analyzed by Cuban economist Pedro Monreal, who pointed out in X that “the most striking thing” has been the intention to “postpone and even paralyze investments that are not essential.” And he emphasized that “without investment there is neither growth nor development, and until now the “essential” investments have been those in tourism. Will they continue?” Monreal analyzed at the time.
