Chase Travel seeks to remove participation from Booking and Expedia

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Chase Travel aims to attract new customers and gain share from its competitors Booking and Expedia. The company published this week that its reservations increased 12% in the first quarter and reached 3.5 million customers, with an increase of 19% compared to 2023.

This year it carried out its first multimedia brand campaign “Where Travelers Go”, it has six VIP lounges in airports, while Expedia and Booking do not have any, it also includes two that it opened this year in LaGuardia and JFK, and has another six in the pipeline, as well Skift picks it up.

Chase Travel offers more than 350,000 hotels and in 2023 launched a premium Hotel collection called The Edit, which now has 800 properties. Starting in late 2023, it allowed cardholders to book with Southwest, with points or cash, a program not offered by any online Travel agency.

In 2023 Chase Travel increased its gross bookings by 25% compared to the previous year, surpassing Booking which obtained 24%, while Expedia fell behind with a growth of 10%. That is, Chase Travel in 2023 was 6.6% of Booking’s size in gross bookings in 2023 and 9.6% of Expedia Group’s size.

As reported REPORTUR.us, financial figures from Expedia, Booking, Airbnb and Trip.com, four of the world’s largest online Travel agencies, showed in March that they spent $16.8 billion on sales and marketing last year, a record amount with the objective of promoting their brands and attracting customers. (Record marketing spending for Expedia, Booking, Airbnb and Trip).