The National Institute of Traffic and Land Transportation (Intrant) and global premium beverage company Diageo signed a memorandum of understanding this Thursday to implement the program “En Contravía” in the Dominican Republic, to promote a mobility safer road and reduce accident rates accidents traffic related to the harmful use of alcohol.
The institution explains that the online resource consists of an interactive online learning experience developed in collaboration with the United Nations Institute for Training and Research (Unitar), which will present participants with a series of real-life scenarios, allowing them to interact with people who have driven while drunk.
Milton Morrison, CEO of the Intranthighlighted that this agreement is part of the efforts established in the National Pact for the Road Safetyrecently signed by President Luis Abinader, together with 121 public, private and civil society entities, with the aim of saving lives, says a press release from the Intrant.
“Through this collaboration with the company Diageowhich has been an ally for the road safety in the country, we will contribute to reducing the rates of accidents traffic related to alcohol consumptionwhich represent one of the main causes of mortality on the country’s roads,” Morrison said.
Adriana Pocaterra, representative of Diageo Dominican, expressed: “As leaders in the premium beverage industry we have a firm commitment to the promotion of responsible consumption to ensure the safety and well-being of all.
“We recognize the importance of raising awareness and motivating people to have a responsible attitude behind the wheel. The introduction of “En Contravía” in driver’s education talks is a step on the right path to help improve safety. road safety and reduce accidents. We are proud to partner with Intrant to contribute to a significant change in the road safety in the Dominican Republic,” Pocaterra added.
The note indicates that this would be the second collaboration between Diageo and the Intrantafter the donation and training for the use of breathalyzers, as part of the actions developed by the International Alliance for Responsible Consumption (IARD).
Expected impact and scope
According to the press release, the memorandum has an initial validity of two years and includes the creation of a Joint Coordination Committee that will supervise the implementation of the program and will evaluate your impact.
- He program “En Contravía”, launched in 2022, will be implemented in key activities of the Intrantin order to enhance the scope of the initiative and bring about positive change for the road safety national, as digital content during the issuance or renewal process, in awareness-raising activities, campaigns to prevent harmful alcohol consumption and the talks held for the recovery of points once the system is implemented or as part of the training curriculum. training at the National School of Road Safety Education.
- Additionally, it establishes the collaboration of both parties in activities of sensitization and education, including the integration of program in key processes such as prevention campaigns in schools.
