landscapes included in fortnite
RR l Buenos Aires | August 6, 2024
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RELATED TOPICS: Andrés Deya, Buenos Aires, Caminito, Cañada de Córdoba, Iguazu Falls, the Perito Moreno glacier, the Valley of the Moon, Jujuy, Mendoza, Puerto Madero, Purmamarca, San Juan
Argentina has taken a great technological step in its way of communicating and promoting its destinations and has just launched a format that could become a new way of positioning different tourism promotion organizations.
Throughout the gaming world, the Iguazu Falls, the Perito Moreno Glacier and the city of Buenos Aires – among others – are now the setting for the popular game Fortnite, targeting new audiences, especially digital natives. Fortnite currently has 400 million registered users globally and an average of 25 million players daily.
Thus, Argentina is positioned as the first country in the world to use Fortnite as a platform for tourism promotion through non-traditional and innovative tools aimed at a broad and global audience. This game contributes to the growth of the national tourism sector.
With this development, players will be able to visit emblematic tourist spots in Argentina; the landscapes and vineyards of Mendoza, the Valley of the Moon in San Juan, the famous hill of the 7 colors of Purmamarca (Jujuy), the Cañada de Córdoba and some unmissable spots in the city of Buenos Aires such as Caminito, the Obelisco and Puerto Madero.
