Wingo differentiates itself from Avianca and Latam by flying to surprise destinations

Wingo takes advantage of Avianca and Latam with its new strategy of selling international tickets without a defined destination. This is the first Flight in the history of the country’s aviation with “Flight with Hidden Destination”, a campaign that breaks the mold, said Simon Maya, Marketing Manager at Wingo. REPORTUR.co.

Passengers will not know the destination of their trip until they land. Only 186 passengers will live this exclusive experience, enjoying three days in the middle of a hidden and unknown paradise.

“The idea is to break the mold, to surprise, and we are the airline that can lend itself to this. Our brand identity reflects this and this is an actionable item in line with our brand purpose,” he told REPORTUR.coMaya.

He added that it is “a strategy that mainly supports our brand identity.” The chosen destination is a so-called Corona Beer Paradise, a brand that joins Wingo to offer an experience of disconnection and relaxation. Tickets will cost USD 721 per person and only a passport valid for at least 6 months is required.

This price includes everything you need to enjoy the best experiences and the best itinerary for 72 hours, including a Corona Sunset Session, accommodation in a 5-star Hotel, a tour of the destination, food, drinks, assistance card and transfers. This “Flight with a Hidden Destination” will depart from Bogotá on Friday, November 22, 2024 and will return to the country on November 24.

“Experiences like Flight with Hidden Destination demonstrate the personality and identity of the Wingo brand, a fresh, disruptive, reliable airline that always surprises its travelers. Without a doubt, these 186 passengers will live a memorable experience that they will remember forever,” said Simón Maya Ospina, Wingo Marketing Manager.

As reported by REPORTUR.cothe low-cost airline Wingo, a subsidiary of Copa, enters to compete with Avianca and Latam on the direct route Medellín-Barranquilla. “With the launch of this new route, low-cost Flights between the Mountain Capital and La Arenosa are back,” he said at the time. REPORTUR.coJorge Jiménez, Vice President of Commercial and Planning at Wingo. (Wingo will compete with Avianca and Latam on the Medellín-Barranquilla route).