Related topics: PUNTACANA Group, Interlat, Latam Digital 2024, Manuel Sajour
June 27, 2024
Leave a comment
Puntacana Group received three of the five awards for which he was nominated in the eleventh award of the Latam Digital 2024performing Interlat every year, in recognition of the digital industry in Latin America and the Caribbean.
The company won first place for “Best Implementation of Integrated Platforms” and “Best Tourism App Website”, respectively, and second place for “Best Augmented Reality Use Case”.
They were also nominated in the categories “Best Marketing and Conversion Campaign” and “Best 360 Marketing Campaign”, and for ten years in a row it has been taken into account by Interlat for this recognition of the digital industry in Latin America and the Caribbean.
“These achievements only demonstrate our constant commitment to innovation and excellence as leaders in the tourism sector. We are proud of the dedication and commitment of our team that has achieved consistency in the development of successful campaigns to position us as the most important country brand in the Dominican Republic,” he said. Manuel Sajourexecutive director of Marketing at Grupo Puntacana.
This year 2024, Interlat celebrates 11 years of experience, innovation and digital talent, with 1,390 applications from 463 companies in 18 countries, having selected 317 finalist projects from 157 companies in 17 countries.
With the voting of 85 thousand people to choose the winners in 11 pillars and 61 categories, 110 participants were the winners: 60 from 1st place and 50 from 2nd place.
