The recent edition of the Travel Sale 2024organized by the Colombian Chamber of Electronic Commerce (CCCE), Rome and Punta Cana stood out as the international destinations most purchased by travelers, while San Andrés, Cartagena and Santa Marta led the national preferences.
During eight days of discounts and promotions, more than a million Colombians connected with the offers, allowing thousands of travelers to access tourist packages, Flights and accommodations at unbeatable prices.
Despegar.com revealed that 65% of purchases made during the Travel Sale were for international Travel, a 7% increase compared to previous weeks. Rome, in particular, saw a 200% increase in sales, thanks to its fascinating history and stunning architecture.
For domestic destinations, San Andrés, Cartagena and Santa Marta continued to be the preferred destinations, registering significant growth compared to the period before the event. Viajes Falabella reported a 65% increase in the sale of packages to these destinations, highlighting the reactivation of tourism in the country.
The 25-34 age group showed the greatest interest in Travel deals, accounting for 13.3% of total participation. This was followed by the 18-24 age group and the 35-44 age group. A remarkable 42% of redirects to the various e-commerce sites were via the mega deals button, demonstrating the attractiveness of these promotions.
Maria Fernanda Quinonespresident of the CCCE, commented that “The 2024 Travel Sale exceeded all expectations. We reached record numbers and generated 997,139 redirects and 22,321,258 landing page impressions. The most popular destinations such as San Andrés, Cartagena and Santa Marta attracted travelers with their irresistible promotions. Finally, we managed to get more than a million users to register, thus demonstrating their interest in acquiring the best discounts on tourism.”
He highlighted the growing confidence of Colombians in online shopping when portals offer guarantees and follow security recommendations. Bogotá stood out as the city with the highest participation, representing 42% of the total number of users interested in the offers, followed by Medellín and Cali.
“It was a great day in which Colombians demonstrated their confidence and confirmed their passion for tourism. We recorded good figures from different parts of the country and this is a boost for the various players in the industry. The Colombian Chamber of Electronic Commerce celebrates this achievement and thanks the participating companies, sponsors and especially the Colombians for their great reception of the event,” he said.
With the close of the Travel Sale 2024, the tourism sector is preparing for a high season with renewed expectations. The successful day of discounts not only boosted the sales of participating companies, but also demonstrated the enthusiasm and confidence of travelers in reactivating their Travel plans.
This edition marked a milestone in the industry, highlighting the importance of digital strategies and attractive promotions to revitalize tourism, according to the international press.
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