Puerto Vallarta equals Cancun in Hotel occupancy with 78%, although for Cancun it is lower than estimated and, on the other hand, Vallarta has exceeded all forecasts. Vallarta in the period from July 7 to August 5 has registered the arrival of some 240 thousand tourists to Hotel rooms in the destination, which translates into a Hotel occupancy of 78.6% during the summer season. In the same period of 2023, Puerto Vallarta registered a Hotel occupancy of 70.5%. This figure represents that the destination’s occupancy during the summer of 2024 grew by 8.17%.
“The influx of visitors staying in hotels so far is almost 240 thousand tourists with an average individual expenditure of 14,620 Mexican pesos (812 dollars), which translates into an economic impact for the destination of more than 3.5 billion (195 million dollars, approximately),” highlighted Puerto Vallarta.
Likewise, 50 thousand people were accommodated through digital vacation rental platforms, 56% occupied, and have left just over 600 million pesos (33 million dollars) during their stay in Puerto Vallarta.
“We know that during the summer vacation period, the influx of tourists is strengthened by the domestic market, hence the importance of the promotional actions previously implemented in different parts of the country,” said Luis Villaseñor, director of the Puerto Vallarta Tourism Trust.
The destination highlighted that, of the total number of tourists received during the summer season, 71.5% come from points within the country, 22% from the United States, 5.2% from Canada and 1.3% from other countries.
“With the good results during the first half of the year and these excellent figures for the current season, Puerto Vallarta is poised to continue breaking its historical records for Hotel occupancy, tourist influx and economic impact by the end of 2024,” said Villaseñor.
As reported by REPORTUR.mxQuintana Roo hoteliers projected an occupancy rate of over 80% for this summer, but apparently there are several reasons that have played against them, which is why they have only reached 78%, as announced by Jesús Almaguer, president of the Association of Hotels of Cancun, Puerto Morelos and Isla Mujeres. (QRoo: hoteliers list reasons for low occupancy this summer).
