with USD 15 billion in global spillover
MA | Cancun | August 16, 2024
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RELATED TOPICS: Cancun, Provenza Group, Jorge Alberto Guillén, LGTB, LGTBI, Playa del Carmen, Fifth Avenue, Quintana Roo
Playa del Carmen has the potential to become a key destination for LGBT tourism, an industry that generates more than 15 billion dollars in economic revenue annually worldwide. This was stated by Jorge Alberto Guillén, director of Grupo Provenza, who highlighted the importance of adapting the destination to take advantage of this market opportunity.
Guillén stressed that despite the growing interest and significant spending on LGBT tourism, Playa del Carmen has not yet reached its full potential in this sector. To capitalize on this opportunity, the businessman and activist emphasized the need to develop a “pink zone” in the city, a safe and visible area for the LGBT community, ideally located on the iconic Quinta Avenida.
“Playa del Carmen can and should prepare to attract this market that seeks both spending and having fun,” said Guillén. He stressed that the creation of a new association focused on serving the sexual diversity community is an important step towards visibility and inclusion.
The director of Grupo Provenza also pointed out that the European and American LGBT markets are expanding, which represents a significant opportunity for Playa del Carmen. However, he regretted that, despite the advances in inclusion and the creation of a less hostile environment for the new generations, the LGBT community continues to face prejudice and aggression in various parts of the world.
The push to create a pink zone in Playa del Carmen aligns with the desire of many to offer an inclusive and welcoming environment, which will not only benefit the destination in economic terms, but will also contribute to its reputation as a progressive and diversity-friendly place.
The initiative reflects an effort to adapt Playa del Carmen’s tourism offering to meet the demands of a growing and diversified market, thus ensuring that the destination remains competitive and relevant on a global level.
As reported by REPORTUR.mxsince Quintana Roo does not currently have a port that can receive large-draft vessels, that is, with a large cargo capacity, the state government is exploring the possibility of building a large deep-sea port. (QRoo: they promote a cargo port so as not to depend solely on tourism).