AI comes to iPhone and Mac: Apple Intelligence is born with iOS 18 and the new Siri

At one of the most anticipated annual events for developers and technology enthusiasts, the Worldwide Developers Conference (WWDC) 2024, Apple has made an announcement that aims to revolutionize the user experience on devices such as the iPhone and Mac, among others. .

The company has presented its new suite of artificial intelligence functions called “Apple Intelligence”, a breakthrough for a company that until now had avoided using the term “artificial intelligence.”

This new set of tools puts Apple in a competitive position against its technological competition such as Google and Metawho have made substantial advances in generative artificial intelligence since the OpenAI developments in 2022.

Within the framework of WWDC, Apple Intelligence was introduced, which only seeks to reduce the distance that may exist between other AI developers, It also aims to redefine how users interact with their Apple devices by incorporating advanced automation and task processing capabilities.

Among the notable new features of Apple Intelligence are notification management, automatic message composing, and the ability to summarize texts in applications as diverse as Mail.

These automation tools serve to save time and improve efficiency, allowing more fluid interactions between different applications. For example, it will now be possible to play a podcast sent by a contact without having to change applications.

Apple’s virtual assistant will be renewed. (Photo: Europa Press)

One of the most significant changes is the update of Siri, Apple’s virtual assistant. Redesigned to take advantage of new Apple Intelligence capabilities, Siri will offer more intuitive and contextual interactions.

This redesign aims to make Siri a much more useful assistant and adapted to the individual needs of each Apple device user.

The company has assured that the new Apple Intelligence functions will be processed directly on the device. This means that user data will not leave the iPhone or Mac or other devices that integrate it, providing an additional level of security.

To complement this security, Apple has introduced what it calls “Private Cloud”, a technology that allows AI to connect to the cloud when necessary without data being stored on external servers.

This measure ensures that user information remains inaccessible to the company and other entities, while reducing the risk of unauthorized use.

Additionally, to reinforce these security features, Apple will allow independent experts to verify its claims about the privacy of its users.

However, not all users will be able to access these new features immediately. Apple Intelligence features require an A17 Pro or M-series chip, meaning only the latest devices will be able to take advantage of these advanced capabilities.

Apple reported that its AI is predicted to be in its most advanced devices. (Photo: REUTERS/Carlo Allegri/File Photo)

Besides, Apple has introduced a “semantic index” that will allow personal data to be extracted between applications such as: photos, calendar events, messages, documents, as needed, to further improve the user experience of Apple devices.

The arrival of Apple Intelligence marks a significant change not only for the company, but also for the technology market in general.

By integrating advanced artificial intelligence capabilities directly into its devices, Apple aims to take a firm step into the future, offering its users more powerful and secure tools to manage their digital lives.

This announcement comes at a time when competition is fierce. Google and Meta have rapidly advanced generative artificial intelligence, offering solutions that have captured the attention of the public and the industry.

Source: Agencies

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