The Joia by Iberostar brand is born with 4 hotels throughout the Caribbean

Iberostar has introduced three new sub-brands to segment its beach Hotel offering according to the experiences and services it offers: Iberostar Waves, for families and couples; Iberostar Selection, which offers premium, generous and relaxed holiday experiences; and Joia by Iberostar, a collection of luxury resorts, according to ‘Development‘.

The aim is to help customers better differentiate the hotels in its portfolio, based on their experiences and services, in the best beachfront locations to find the one that best meets their aspirations, the company reports.

The four Caribbean hotels that will debut this new brand will be the Paraíso in Riviera Maya; the Playa Bávaro Hotel in Punta Cana; the Aruba Hotel in Eagle Beach; and the Rose Hall in Montego Bay, Jamaica.

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Iberostar launches the Joia brand for its luxury resorts along with two others for the rest