- This is the first “Asset Light” project for the hotel division of Grupo Piñero
- The 605-room hotel will be located in Murdeira – the Salt Island – and will be a five-star family-themed product
- It will have an investment of 120 million euros, creating 500 direct jobs
Santo Domingo, – Bahia Principe Hotels & Resorts, brand of the hotel division of Grupo Piñero, enters hotel management for the first time with a new hotel in Cape Verde with the help of BFI Bank, a Cape Verdean investment projects bank with extensive international experience, especially in the African market, and one of the main players in the transformation of Cape Verde into a financial platform in the Mid-Atlantic. With 605 rooms and located in Murdeira (Salt Island), it will be a 5-star family-friendly and themed product.
The company has opted for the first time for a hotel management project – also called Asset Light – that allows it to focus on the management and operation of the hotel without direct ownership of the real estate assets. Thus, Bahia Principe Hotels & Resorts prioritizes customer experience and quality of service.
Specifically, the project in Cape Verde will represent an approximate investment of 120 million euros for a five-star, family-friendly, themed hotel with 605 rooms. This destination has been carefully selected for its exceptional attributes that perfectly complement the Bahia Principe Hotels & Resorts brand, thanks to its good connectivity and stability, as well as a warm climate throughout the year that allows you to enjoy the sun and beach. In addition, Soltour, Grupo Piñero’s tour operator, has a close relationship with Cape Verde, where it has been operating for more than five years from Portugal and, for two years, from Spain.
In that sense, the good forecasts for this destination, which has more than 90% tour operation weight, have led Soltour to expand the route outside of the summer season, demonstrating its great potential. Soltour has worked hand in hand with the Cape Verde Tourism Institute (ITCV), having signed an important collaboration agreement to promote this destination in the Spanish and Portuguese markets in order to show its benefits and attract quality, sustainable tourism. and lasting in the archipelago
Thus, Julio Pérez, Chief Operating Officer (COO) of Bahia Principe Hotels & Resorts, expressed: “We are excited to bring our brand to Sal Island in Cape Verde, a destination that perfectly aligns with our values and quality standards. This project is a strategic step in our global expansion“.
For his part, Luis Rodrigues, CEO of the International Development Bank (BFI Bank), highlighted that “Cape Verde is increasingly establishing itself as a tourist destination of international reference, with tourism being the main engine of the Cape Verdean economy, with the number of tourists expected to double between now and 2030 and, in the same period, investments to exceed billion euros. As a bank that promotes the economy of Cape Verde, BFI Bank could not fail to participate in this evolution. The alliance signed with Grupo Piñero will provide management that is already internationally recognized and a differentiated offer that will promote the project to unique levels in Cape Verde.”.
The project, which hopes to open its doors in 2027, will have a positive impact on the local Cape Verdean community through the creation of 500 direct jobs and development opportunities.
Transformation of the Hotel Business
Grupo Piñero is immersed in the transformation of the hotel business by searching for new formulas such as the Asset Light model, which allow it to expand in new markets such as Cape Verde, taking advantage of alliances and local resources while maximizing its focus on hotel management and customer experience. customer. This approach reflects an agile, global growth-oriented business strategy.
The company seeks to contribute to the promotion of Cape Verde through this project and promote quality, sustainable and long-lasting tourism in the archipelago. In this line, through Soltour, a close relationship has been established with the Cape Verde Tourism Institute (ITCV) with the signing of an important collaboration agreement that aims to show the unique beauty of Cape Verde and expand its promotion. to the Spanish and Portuguese markets.
In short, this project marks a milestone in the history of Bahia Principe Hotels & Resorts, not only because it is the first hotel management project, but because it will allow it to enter Africa for the first time, joining the 24 Hotels with which the brand currently has in Spain, Dominican Republic, Mexico and Jamaica.
About Piñero Group
Grupo Piñero is a Spanish tourist group with a family essence founded in 1975 by Pablo Piñero. Led by Isabel García (president) and her three daughters Lydia, Isabel and Encarna Piñero (CEO and executive vice president since 2007), with the purpose of creating exciting experiences. With almost 50 years of history, it carries out its management responsibly to offer the best experience to customers and employees and actively contribute to society as a whole, based on a strategic plan in which sustainability is established as a central axis and transversal and sustainable growth and innovation as pillars of the strategy.
It structures its activity into three business units: Living Resorts, for its hotel activity, which has 25 establishments and more than 14,000 rooms in the Dominican Republic, Mexico, Jamaica and Spain, residential complexes and golf courses; Travel, made up of Soltour, the leading independent tour operator in Spain and Portugal in the sun and beach segment, and the receptive Coming2, the perfect destination host that provides travelers with the best experiences. And Mobility, which completes its offer at the destination through land and sea transport services, highlighting its commitment to sustainable mobility.
Grupo Piñero has incorporated sustainability into its management since 2014, in order to be a responsible company committed to its team, the communities where it operates, its suppliers and the environment. Through its Sustainability strategy, it pursues an ethical and transparent management model that generates shared value for all its stakeholders, leaving a legacy for society, contributing to social development and environmental protection of all the environments in which it is located. present.
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About Bahia Principe Hotels & Resorts
Bahia Principe Hotels & Resorts is one of the three subdivisions of the Living Resorts business unit of Grupo Piñero and covers the company’s hotel activity under the Bahia Principe brand, created in 1995. It is currently present with 24 establishments and more than 14,000 rooms. in the Dominican Republic – where it is the market leader by number of tourist beds owned; Riviera Maya (Mexico); Jamaica; and Spain (Canary Islands and Balearic Islands).
About the International Development Bank (BFI Bank)
Uncovering the essence of what drives people to push boundaries is the nature of BFI Bank’s operations since 2002.
In more than two decades of existence, many dreams and lives have been fulfilled with the experience, solidity and empathy of a Bank, where clients have a name and projects a horizon.
Based in a country where there is peace, education and freedom, and in a geography that opens to the world, BFI Bank is the sum of identity of the 10 islands of Cape Verde. Specialized in Private Banking and Investment Projects, the Bank operates with the talent and know-how of its dedicated professionals, putting itself entirely at the disposal of the wishes of each of its clients.
The awareness of impacting so many lives has made BFI Bank an institution deeply committed to social and financial well-being. Through active listening and the desire to always do more and better, the Bank creates unique value propositions, materialized in a sophisticated portfolio of services, products and investments based on sustainability.
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